Fashion Tale release party at Lydmar Hotel

The second edition of Fashion Tale Magazine was celebrated at Lydmar Hotel in Stockholm.
This time the reader is surprised with a no-model-at-all-issue. Illustrations solamente.
When you get an issue of Fashion Tale Magazine in your hand it´s easy to wonder what the heck is the catch? Fashion Tale doesn´t have a bit of the sleasy style of teen fashion mags nor the pretentious style of high fashion journalism – this is a fashion magazine with a modern approach to reach their readers. And above all it´s a fashion magazine that surprises you – how often does that happen?

The second issue arrived just yesterday and the first thing that strikes you is that the magazine is missing its spine (!), next question is were are all the models? I got a word with the publisher of the FTM Carl Axel Wahlström, “Sure we used models, its only that they´ve been portrayed with drawings, or illustrations instead of the classicla fashion photo. Even the yacht, wich is buy the way designed by Philip Starck, is real and is owned by a russian oil billionaire.”
Among the illustrators is the swedish Lovisa Burfitt. Lovisa and i missed a flight shuttle home from Paris when I lived there a few years ago. We had to spend our last money on a cab to the airport. At that time she worked with Louis Vitton, now she has her own brand under the name Burfitt. Liselotte Watkins who works for Prada, Miu Miu and H&M has also gotten a full chapter to illustrate.

Fashion Tale Magazine, in their own words:
Fashion Tale Magazine is purely pictorial; what others describe with words we say in pictures. When others talk about trend, we prefer style and timeless beauty. For us, fashion becomes interesting when put into context. We dare to be inspired by politics, high- and lowbrow culture, as well as historic and current events – always with a nerve and artistic expression. We believe in leaving as much creative freedom as possible to the photographers and stylists.
Our contributors consists of internationally acclaimed professionals, as well as up and coming talents. Together we portray the world in fashion as we see it. We strive to search the globe for the perfect collaborators for each story.
Illustrators: Lovisa Burfitt, Fredrik Tjernström, Graham Samuels, Lina Ekstrand, Veronica Ballart Lilja, Liselotte Watkins, Hanna Wieslander

You get what you ask for so to say

Are our clicks shaping what the on-line newspapers are giving us to read?
The Swedish journalist Fredrik Wass decided to do a little research on this. The article bisonblog: Finanskris eller Britney Spears – Så viktiga är dina klick. is in swedish, but I recommend you to use Google Translate and read it. There will be more quotations from Swedish blogs so get used to using GT and save the terrific recommended translate-bookmark.

Is the news value based on what people are clicking on? And can news about Britney Spears beat out more serious news just by how we click? I wanted to know the answer and on behalf of the newspaper Studentliv, I found out how two of Sweden’s largest media sites discuss clicks statistics.

Without clicks the network economy will stop. To be able to sell ads a site must be able to produce high numbers of visits. Each time you click on a headline or link you are telling the producer of the site what you think. Do you rather read about Britney Spears than the last of the financial crisis? Then you´re at the same time giving the paper a signal to continue to invest in Britney Gossip.

From Bisonblogg, pic fromTsevis.

Scrach and sniff in the marketing business

1.
People magazine lists hunks and show off their scents through a scratch-n-sniff section in the magazine. Artikel på Folio: People’s Sexiest Man Alive Issue to Include ‘Scratch-n-Sniff’ Section
2.
Sensory Marketing might not be every ones cup of tea (i.e. Naomi Klein) but thats ok, People have made a really nice synchronization between their own editorial story and the marketing of selected parfumes. Positioning commercial messegas in editorial text have never smelled so good.

Fashion Tale Magazine: Artists in Fashion Tale Magazine #2

The fresh hot fahion magazine Fashion Tale proved in their first issue that it´s still possible to be inovative in fashion journalism. And now their are doing it again. The next issue that will be released in december will not have any of the classical fashion photos. Instead they have asked illustrators from the big fahion houses to draw pictures of the clothes to be presented.
Here are a few samples presented on their blog: Fashion Tale Magazine: Artists in Fashion Tale Magazine #2

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